"Local marketing keys: community involvement
"This neighborhood-first mantra suggests a heavy dose of community involvement in your local marketing efforts. For example, here are three community-related marketing strategies:
- Good grades equal good customers: contact local school principals to offer incentives of free products or services to students who achieve high grades. When someone brings in a good report card to your business, give him or her the reward.
- Surveys equal more customers: regularly check the pulse of your customers with an attitude profile survey. You’ll collect useful data, learn what they like and dislike, and demonstrate your concern for their opinions, all at the same time.
- Complaints are your best friend: nine out of ten unhappy customers never complain — at least not to you. Instead, they don’t come back and then they go tell their friends. Your business needs to invite criticism so you can address the problem and turn it around."
Read more at http://www.startupnation.com/business-articles/1133/1/AT_Go-Local-With-Marketing-Message.asp#CphFy0UfmmxBeEFT.99